Samsung’s advertisements have traditionally been rooted in reality, showcasing new devices and slamming the competition, which is why the latest spots appear to come from out of left field. Posted on Tuesday, Samsung’s new commercials are an imaginative, fantastical look at the just-launched lineup of devices: the Galaxy S5, Gear 2 and Gear Fit.

Split into five parts, the first ad focuses on the “seamless communication” of the Gear 2, allowing users to quickly check messages and reminders without reaching into their pockets. The Gear Fit and its fitness tracking capabilities are the stars of the second ad. The final three commercials all highlight separate features of the flagship Galaxy S5, including the fast auto focus camera, the phone’s water resistance and the (relatively) secure finger scanner.

Check out Samsung’s ad medley below.