Samsung wants to direct your attention to the design of the Galaxy S5 in its latest TV spot, posted to the company’s YouTube account on Wednesday. In the 30 second commercial, the camera slowly pans up the bumpy casing of the phone, highlighting the camera, the heart rate sensor, the 5.1-inch 1080p display and the S5’s water and dust resistance (which has been thoroughly tested by other sources already). The band-aid chic of the device is much less apparent on the darker model as well, which might explain why Samsung chose this color scheme for the commercial. Unlike the Galaxy Tab Pro ads from earlier in the week, Samsung refrains from taking any shots at the competition, electing to focus on the upcoming flagship phone instead. Check out the commercial below.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.