Microsoft’s next-generation Xbox One video game console has been well-received thus far but there’s no question that sales have been lagging behind Sony’s rival box, the PlayStation 4. A number of industry watchers have suggested that the Xbox One’s price, which at $499 is $100 more than the PS4, was one of the main reasons for the console’s comparatively weak sales — Sony announced last month that PS4 sales had surpasses 6 million units, while the last number we heard from Microsoft was 3 million units as of the end of 2013. If price is indeed the biggest barrier for the Xbox One, a huge new sale that makes the Xbox One much cheaper than the PS4 could be just what Microsoft needs to push forward.

As noted by DualShockers, a limited-time sale at Target makes the Xbox One an absolute steal. The nationwide retailer is offering Microsoft’s Xbox One Titanfall bundle and 13 months of Xbox Live service for just $449.99.

On its own, hot new mech-style shooter Titanfall retails for $59.99. A year of Xbox Live also has a retail value of $59.99, which adds up to $120 lopped off the cost of the new Xbox One console. Add on Target’s $50 discount and you’re looking at an effective final price of $330.

The offer is pretty shocking considering the Xbox One just launched this past November. Even when the extra $50 off sale is over, buyers are still looking at $380 for the Xbox One considering the Titanfall and Xbox Live deals.

Potential Xbox One buyers likely won’t find a better price anytime soon, so you’ll likely want to act fast.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.