Between a rumored set-top box and the evolving price of Prime, Amazon has been making headlines on a daily basis. Now The Wall Street Journal is reporting that Amazon will shake things up once again with an ad-supported media service which will stream TV shows and music videos for free. The new service apparently will not require a Prime subscription, but rather takes a page from Hulu, offering original and licensed programming free of charge. Considering the myriad projects Amazon has been rumored to be producing as of late, from a game console to a smartphone, a streaming service doesn’t sound too far-fetched. As expected, Amazon was unwilling to comment on the report, but we might hear something about the service as early as next week, when Amazon debuts its Chromecast competitor.