You may not notice a lot of ads in your Instagram feed on a regular basis but that might be about to change. Unnamed sources tell Ad Age that Instagram has reached an advertising deal with ad agency Omnicom that will be worth somewhere in the neighborhood of $100 million. For anyone keeping track, this deal alone would account for 10% of the $1 billion that Facebook paid to acquire Instagram back in 2012. In other words, it won’t take long at all for Facebook to recoup its investment in Instagram if it signs a few more deals like the one Ad Age says it’s signed with Omnicom.
$100 million worth of ads are headed to your Instagram feed
Published Mar 7th, 2014 10:00PM EST
Image: Instagram
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
This article talks about:
Instagram
Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
