When people talk about Android phones these days, there’s a good chance they’re really referring to Samsung and one of its many, many, many Galaxy devices. Mobile advertising firm Chitika has found that Samsung smartphones and tablets accounted for 55.5% of all North American mobile ad impressions on its network among Android devices, which is pretty astonishing considering that no other Android OEM even cracked 10%.
Generating ad impressions is important because it’s one sign that people aren’t just buying your devices but are engaging with them. Apple has long trotted out statistics showing high user engagement with iPhones and iPads as a way to counter reports about deteriorating market share, so Samsung has to be happy that its users are generating this much mobile traffic. And what’s particularly impressive here is that Samsung’s traffic share is still growing: Between now and last July, Chitika says that Samsung’s share of overall Android ad impressions grew by 8 percentage points while many of its rivals saw their own shares decline.
After Samsung, Amazon tablets and LG devices each accounted for 8.2% of all Chitika Android ad impressions, followed by Motorola devices (7%) and HTC devices (6.2%). Google, whose Nexus-branded devices typically get strong reviews but weak sales, accounted for just 4.6% of all Android traffic on Chitika’s ad network.