Amazon rarely gives the media the time of day when news sites come knocking and asking for a comment, but a recent report suggesting Amazon is hard at work building a cable-killing pay TV service must have scared all the right people. The company’s public relations broke its silence on Tuesday evening when it flat-out denied The Wall Street Journal’s earlier report that the company is currently holding licensing talks with several major broadcasters related to an upcoming pay TV service that would rival traditional cable.

“We continue to build selection for Prime Instant Video and create original shows at Amazon Studios, but we are not planning to license television channels or offer a pay-TV service,” Amazon’s VP of public relations, Drew Herdener, said in a statement emailed to BGR sister site Variety.

Statements from PR teams are typically a bit foggy by design, but this one really doesn’t leave any room for interpretation — Amazon is not planning to launch a pay TV service.