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How tablet vendors are ripping users off for extra storage

Published Nov 20th, 2013 9:45AM EST
Tablet Storage Pricing Study

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Does it seem a little ridiculous to you that it costs a full $100 more to buy a 32GB tablet than it does to buy a 16GB tablet? The team at Which? found it ridiculous as well and decided to do some research into just how much it costs tablet vendors to add more storage to their devices. The verdict: High-storage tablets are an enormous ripoff. 

The latest numbers from DRAMeXchange, for example, show that a 16GB block of storage costs tablet vendors around $9.61 to add to their devices. Despite this low price, Apple, Samsung and other vendors get away with charging around $100 more for tablets with extra memory blocks, good for a markup of more than 1000%.

“16GB of Flash memory is mind-numbingly cheap now,” explained Ben Miles of U.K. PC manufacturer Chillblast. “As a general rule, for manufacturers like ourselves, Flash costs less than 40p per GB, so for companies to charge so much for an extra 16GB seems scandalous.”

Which? recommends that prospective tablet buyers pick up cheaper 16GB models and then supplement their storage needs by keeping more of their data on cloud storage services such as SkyDrive, Dropbox or Google Drive. Alternatively, users could buy a tablet that has an SD or microSD card slot that will let them add more storage to their device for a much lower price.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.