If you’ve somehow managed to remain ignorant of the fact that Sony is about to release its next-generation console, this visual onslaught of PlayStation 4 launch trailers should help to clue you in. Each trailer focuses on a different aspect of the console: the DualShock 4 controller, the lack of technological boundaries for developers, the exclusive games and content, and the console’s compatibility with the PlayStation Vita. Both the PlayStation 4 and the Xbox One are sure to be featured heavily in increasingly unavoidable ad campaigns this month, and it will be an interesting race into the holiday season as Sony and Microsoft attempt to put any PR mishaps or broken promises behind them on the way to living rooms all over the world. Check out the trailers below.