Cable CEOs don’t seem to understand why more and more customers are shunning their pay TV servicesThe Wall Street Journal reports that Charter Communications CEO Tom Rutledge said that he’s been “surprised” recently by the number of subscribers who are opting to go only with broadband services and are forgoing his company’s pay television options. Rutledge said that he thinks customers are shunning pay TV because Charter’s video service still needs to be improved and not because they’re opting to just get a broadband connection and watch Netflix and Hulu. Of course, Charter isn’t the only cable company to see a rise in cord cutting as Time Warner Cable last quarter announced that it had lost a whopping 300,000 pay TV subscribers while Comcast has reported losing tens of thousands of pay TV subscribers this year.