The Galaxy Round is a lemon — even Samsung thinks so. In a new ad showcasing its first-ever curved smartphone, Samsung compares the Galaxy Round’s shape to several other similarly curved objects, including an egg, a whiskey flask and, yes, a lemon. The ad doesn’t really show us why anyone should bother buying the Galaxy Round other than because it has a curved display and it actually gives us a reason not to buy the device: Namely, that the curved display means that the smartphone can never rest stably on its back when placed on a flat surface. The full video of Samsung’s ad follows below.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.