The last thing you want to do when entering a new product category for the first time is launch something that isn’t your best effort. According to a report from The Korea Times, however, a Samsung executive may have admitted that the company is doing just that with the Galaxy Gear smartwatch. “We’ve acknowledged that our Gear lacks something special,” an unnamed Samsung official is quoted as having told the site. “With more investment for user interface and user experience, Samsung devices will be better in terms of customer satisfaction.” Samsung’s Galaxy Gear smartwatch launches early next month and it is seen as a preemptive strike as Apple preps its much rumored “iWatch.” Galaxy Gear preorders opened last week and the device will launch on October 2nd for $299.99.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.