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Facebook working to squeeze silent auto-play video ads into mobile app

Published Sep 13th, 2013 7:05PM EDT
Facebook Mobile App Video Ads

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So, you thought you could escape the coming era of auto-play video ads on Facebook by accessing the site through your mobile phone, did you? Well, you’re out of luck. Facebook announced this week that it will bring auto-play videos to its mobile app that wouldn’t play any sound unless users click on them. Although the auto-play videos will be limited to videos from users’ friends and their favorite bands at first, Facebook does say that it wants to bring silent auto-play video ads to its mobile app if they won’t degrade the user experience. Facebook has been experimenting with adding auto-play ads with full sound to users’ pages on its desktop website although it’s apparently still trying to figure out how to add them without driving users crazy.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.