Click to Skip Ad
Closing in...

HTC offloads Saffron for less than it paid in scramble for cash

Updated Sep 6th, 2013 9:40AM EDT
HTC Saffron Sale

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

In early 2011, HTC announced that it had acquired U.K.-based digital content company Saffron Digital for $48.5 million. The buy would bolster its media content portfolio and help the then-successful smartphone maker provide top-notch services alongside its wildly popular smartphones. Fast-forward to Thursday, and HTC has reportedly sold its 100% stake in Saffron for $47 million — $1.5 million less than it paid. Focus Taiwan reports that HTC has agreed to sell Saffron to CDMG Holdings UK Limited, which is owned by leading content delivery company Cinram Group. The firm will pay HTC $7.5 million in cash up front, according to the report, and an additional $39.5 million over the next five years. HTC will also retain permanent royalty-free rights to Saffron’s intellectual property, according to the report. HTC on Wednesday announced that its revenue in the month of august had plummeted 47% on-year to $444 million as the company continued to struggle while competing with larger rivals Samsung and Apple.

Updated to clarify IP terms.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.