It may take a while but it seems that the pay TV business is gradually going the way of dial-up Internet. Business Insider points us to the latest numbers from research firm SNL Kagan showing that cable providers lost 1.8 million pay TV subscribers in the second quarter of 2013. SNL Kagan’s research is just the latest evidence that Americans are increasingly becoming unwilling to pay money for television services when they can instead subscribe to Netflix and Hulu and watch shows over their broadband connections. To get some perspective on this, consider that 1 million cable TV subscribers ditched their pay TV services throughout all of 2011 — the cable industry is now losing almost twice that many over the span of just a quarter.