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LG tops Samsung in the display wars: New panel has 538 ppi

Published Aug 21st, 2013 11:45PM EDT
LG Display 538 Ppi

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Just how many pixels can you cram into a smartphone display? LG is apparently determined to find out as it announced on Wednesday that it’s developed a new 5.5-inch display that has a whopping 538 pixels per inch, which sets a record for pixel density on smartphones. Of course, with displays that are as small as smartphones it’s fair to ask whether most people will really notice the difference between a screen that has 538 ppi and one that has 468 ppi such as the HTC One. LG also said that its new panel is “only 1.21 millimeters thin with a 1.2 millimeter bezel measured in LCD modules,” which makes it thinner than any other display in the world. The company’s full press release follows below.

LG Display Develops World’s First Quad HD LCD Panel for Smartphones

New panel will deliver optimal viewing experience on larger smartphone displays

Seoul, Korea (August 21, 2013) – LG Display [NYSE: LPL, KRX: 034220], a leading innovator of display technologies, announced today that it has developed the world’s first Quad HD AH-IPS LCD panel for smartphones. At 2560X1440 with 538ppi, the new 5.5-inch Quad HD panel is the highest resolution and ppi (pixel per inch) mobile panel to date, and provides a glimpse at what’s next after current Full HD smartphone panels, critical given the growing trend towards larger displays.

LG Display’s Quad HD panel for smartphones realizes clearer images with 4 times more pixels than HD at 1,280X720, thereby reproducing more delicate colors as well as improving contrast and vividness when compared to current mobile displays. This advancement will enable consumers to fully enjoy more life-like and crisp images, and even Blu-ray equivalent video, on their smartphones. The panel also features the highest ppi among current mobile device displays.

In addition, the new Quad HD panel will enable users to enjoy a full view of PC-version web pages at a single glance without image distortion; a contrast to current Full HD displays which only realize 3/4th of a full screen. Also, even when enlarging the screen, users will be able to enjoy undistorted and sharper text.

Only 1.21mm thin with a 1.2mm bezel measured in LCD modules (LCM), LG Display’s new Quad HD panel is both the world’s slimmest and narrowest panel, with 12% reduced thickness compared to the company’s 5.2-inch Full HD panel released last month. Based on Low Temperature Poly-Silicon (LTPS) substrate, the panel also realizes superior brightness of 430nit with improved transmittance and larger aperture opening size.

LTPS-based smartphone displays are expected to record 765 million units in shipments next year according to research firm DisplaySearch, as displays with larger screens, higher resolution, and less power consumption prove key to competitiveness in the premium model segment.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.