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Fitness expert and Nike FuelBand developer joins Apple, likely to work on iWatch

Updated Dec 19th, 2018 8:42PM EST
Apple iWatch Jay Blahnik

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Fitness expert Jay Blahnik, who consulted for Nike and was instrumental in the development of the company’s popular FuelBand, has joined Apple. Blahnik confirmed the move from his Twitter account last week, and the news was subsequently picked up by 9to5Mac. While the fitness guru’s role at Apple is unclear, the obvious assumption is that he joined the company to work on Apple’s upcoming “iWatch,” which will reportedly launch sometime next year. Apple reportedly has a team of more than 100 people working on the iWatch’s development, and Blahnik’s arrival would certainly suggest that fitness will be among the focuses of Apple’s upcoming entry into the emerging wearables market. Blahnik’s tweet has since been deleted, but a screenshot follows below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.