It looks like Apple really is planning to add more color to its next-generation iPhone. Unnamed sources tell both TechCrunch and AllThingsD that Apple will release a gold version of the iPhone 5S this fall but that it’s going to be much more of a subtle “champagne” color than a gaudy bullion shade. TechCrunch says that the gold iPhone 5S could be particularly popular in China and India, where gold-colored smartphones have traditionally been sought-after options. We’ll know a lot more about the iPhone 5S in just three weeks when Apple has its launch event for the device on September 10th.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.