The mobile market is brutally competitive but that isn’t stopping HP from insisting that it will release its own smartphone sometime in the future. Business Insider reports that Su-yin Yam, the senior director of HP’s consumer business in the Asia-Pacific region, said this weekend that HP is biding its time and waiting for the perfect moment to strike with a smartphone that truly differentiates the company from its competitors. Yam claimed that HP is studying all the current offerings in the smartphone market and is trying to figure out what it can offer that other vendors don’t. And while Yam wouldn’t commit to giving a timetable to launch, she did say that HP “has to be in the game” in the smartphone market so it seems that an HP smartphone is a matter of “when” more than “if.”