The impact of Instagram’s new video product on Vine was felt almost immediately, but a new report paints a far scarier picture of Vine’s decline now that Instagram is looking to eat its lunch. Using Topsy’s analytics tool, Marketing Land ran a quick analysis of links to Instagram and links to Vine posted on Twitter during the 30-day period ending on June 26th. The results are pretty staggering, and quite disconcerting for the Twitter-owned Vine app. According to Topsy, Vine videos shared on Twitter sat at about 2.5 million on June 19th, the day before Facebook added video-sharing to Instagram. That figure plummeted 40% on June 20th as video rolled out to Instagram users, and it continued declining to just 919,000 on June 26th. Meanwhile, a total of 1.49 million Instagram videos and images were shared on June 26th, according to Topsy’s data.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.