With entertainment companies growing increasingly frustrated in their fight against online piracy, both Sony and Disney have started rolling out a radical new plan in South Korea that could seriously upend the way movies get released. The Wall Street Journal reports that Disney and Sony have started letting viewers stream movies at home that are still playing in movie theaters, a move that other major studios are reportedly watching to see if it helps reduce the rate of piracy. The studios aren’t letting viewers stream movies at the same time they release in theaters, of course, but are instead letting them stream the films roughly a month after they launch in theaters. All the same, this gives viewers much shorter waits than they’re used to having for home movie rentals so it will be intriguing to see whether this helps the studios fight piracy.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.