Click to Skip Ad
Closing in...

Samsung execs meet to discuss mysterious ‘Design 3.0’ for future products

Published May 29th, 2013 10:40AM EDT
Samsung Design 3.0 Meeting

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

Given that Samsung likes to compare its devices to “a precious stone glittering in the dark or countless stars sparkling in the night sky,” it’s not surprising that the company is hard at work coming up with ways to make its designs even more magical. The Korea Herald reports that Samsung’s management team met this week to discuss their design strategy for future smartphones and tablets, which is currently being called “Design 3.0.”

According to the Herald, Samsung focussed “not only on external beauty and technical practicality of new products, but also about creating positive values and connecting with consumers,” while Samsung executive Yoon Boo-keun told the publication that “everyone at the meeting agreed that consumers should be able to identify Samsung products easily.”

We’re not sure what these design changes entail but we feel confident that Samsung will tell us that they “open up new horizons and allow you to live your life extraordinarily” when they’re unveiled.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.