Apple’s iTunes has long dominated the market for online music purchases and it seems that it holds a similar stranglehold on the market for online movie and TV show purchases as well. New data from the NPD Group shows that iTunes accounts for 65% of all online movie downloads and 67% of all online TV show downloads, putting it significantly ahead of both Amazon Instant Video, which accounts for 10% of movie downloads and 8% of TV show downloads, and Xbox video, which accounts for 10% of movie downloads and 14% of TV show downloads. NPD analyst Russ Crupnick says that iTunes has stayed on top of the online video market because “Apple has successfully leveraged its first-mover advantage and of iTunes, iOS and the popularity of iPhone and iPad” to secure an enduring market advantage.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.