One of the big questions surrounding Apple this year is whether there will be any significant market for its so-called “iWatch” that will reportedly act as a wearable computing accessory that can complement its other mobile devices. PCMag points us to a new survey of North American consumers from ChangeWave Research showing that roughly one in five consumers are either “somewhat” or “very” likely to buy an Apple-branded watch when it’s released. ChangeWave director of operations Andy Golub told PCMag that interest in the still-unconfirmed “smartwatch” is a testament to Apple’s enduring brand strength with consumers and noted that “Apple’s track record of delivering ultra-convenient, easy to use products with a perceived ‘cool factor’ is driving pre-release demand.”
Survey shows 19% of North American consumers want an ‘iWatch’
Published Apr 22nd, 2013 9:30PM EDT
Image: Nickolay Lamm
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
