People laughed when Samsung’s (005930) marketing boss said the company was planning to generate Apple-like buzz for future products. It has been a little over a year since Younghee Lee’s comments, and now it’s quite clear that Samsung kept its impossible promise. The Galaxy S 4 is one of the most highly anticipated devices of the year and it could go down as one of the biggest product launches of all time — which is why Samsung spared no expense and rented out Radio City Music Hall in New York City. Can the Galaxy S 4 possibly live up to expectations and help Samsung continue to flourish the smartphone market? Our live coverage of Samsung’s Galaxy S 4 press conference follows below.

UPDATE: Be sure to check out the Galaxy S 4’s complete specs as well as our extensive hands-on preview!

Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.