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Apple reportedly held talks with Beats over streaming music partnership

Published Mar 6th, 2013 7:40AM EST
Apple Beats Streaming Music Service

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Apple’s (AAPL) has reportedly had difficulties negotiating with major music labels over royalties tied to a streaming music service currently in development. One option the company seemingly explored in its efforts to bring a new service to market was a cooperative effort with Beats Electronics. According to Reuters, Apple executives held talks with Beats boss Jimmy Iovine to discuss partnering on a subscription-based streaming music service. Beats recently announced its Project Daisy music subscription service, but did not provide many details so it may be possible that discussions are ongoing. According to the report, the meeting between Apple CEO Tim Cook and Iovine was “informational” and covered a wide range of topics.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.