Sony’s (SNE) next-generation PlayStation 4 console is set to be unveiled during a press conference on February 20th and while pricing details are not expected at the event, a new report claims to shed light on the upcoming console’s cost. According to the Japanese paper The Asahi Shimbun, Sony’s new console may cost more than 40,000 yen, or $426 USD, when it launches ahead of the holidays this year. Pricing may vary by region, and an earlier report suggested that the next-generation Sony console will cost between $350 and $400. The PlayStation 3 was priced at $599 when it launched seven years ago in 2006.