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The ultimate humiliation: Dell now getting advice from the ‘Dell Dude’ on how to fix company

Published Jan 23rd, 2013 11:59PM EST
Dell Dude Ben Curtis

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Ben Curtis, an actor and former spokesperson for Dell (DELL) known for his catchphrase “Dude you’re getting a Dell,” believes that he can help the company he used to promote. According to Curtis, the solution is simple: bring back the “Dell Dude.” The actor represented the company from 2000 to 2003 in a series of commercials that were critically acclaimed and helped Dell become the world’s largest PC vendor. After running into some legal problems, however, Curtis was let go.

The company has struggled in recent years as consumers begin to embrace a post-PC era. Dell is reportedly in buyout talks with a private equity firm that would value the company between $22 billion and $25 billion.

Curtis doesn’t believe this is the best option, though.

“I think they’re making a huge mistake and simply need to bring back the Dell Dude!” he said in an interview with Bloomberg. “That’s it. That’s all they need to do. If they brought me back, their sales, stock and media presence would skyrocket.”

Curtis believes this would be “by FAR the smartest move they could make.”

Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.