Sales of Google’s (GOOG) low-cost Nexus 7 tablet have reportedly topped Apple’s (AAPL) iPad over the holiday season in Japan. Nikkei cites market research firm BCN in reporting that a survey of 2,400 stores across Japan suggests that Google’s 7-inch tablet accounted for 44.4% of all tablet sales by large electronics vendors in the region. Despite the launch of the iPad mini, sales of Apple tablets were said to account for 40.1% of all tablet sales over the period. It is unclear if Apple stores were included in the firm’s poll.

Google’s Nexus 7 is designed as a land grab and in Japan, it is clearly working in that regard. Nikkei notes that the Nexus 7 costs 19,800 yen in Japan, compared to entry-level prices of 42,800 yen and 28,800 yen for the iPad and iPad mini, respectively.

The Japanese arm of market research firm IDC notes that Japan is a relatively small market, though — according to its estimates, a total of 3.6 million tablets were sold in Japan during 2012.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.