Apple (AAPL) is apparently looking to give Siri a personality boost. 9to5Mac has found a new Apple job posting looking for “a uniquely creative individual to help us evolve and enrich Siri” for future updates. More specifically, Apple wants to hire “someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The post notes that Siri is “known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” so it’s safe to assume that the new hire will be responsible for enhancing those aspects of Siri’s “personality.” The real question, though, is whether Apple can make Siri realistic enough to date Notre Dame linebacker Manti T’eo.
Apple looking for developer to help make Siri more ‘engaging, funny’
Published Jan 17th, 2013 11:57PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
