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Rogers begins taking reservations for RIM’s first BlackBerry 10 phone – even though it hasn’t been unveiled yet

Published Dec 17th, 2012 9:45AM EST
BlackBerry 10 Reservations

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Rogers Communications on Monday announced that its subscribers are now able to reserve Research In Motion’s (RIMM) first BlackBerry 10 smartphone — even though it doesn’t exist yet and no official details have been announced by RIM. The curious news was announced in a press release Monday morning, in which Rogers’ EVP of marketing John Boynton said the carrier is “excited to offer our customers the opportunity to be among the first in the world to reserve their BlackBerry 10 device.”

Boynton continued, “Rogers was the first carrier in Canada to launch BlackBerry, and the first in Canada to launch an LTE network. We look forward to adding BlackBerry 10 to the largest selection of LTE devices available in Canada — all powered by the Rogers LTE network, Canada’s fastest network in the most places.”

Rogers did not offer its subscribers any information about the phone it hopes they will reserve beyond the fact that it will be an “all-touch device” compatible with the carrier’s LTE network.

RIM is expected to unveil its first two BlackBerry 10 smartphones during a press conference on January 30th.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.