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Windows 8 demand is ‘not that good right now’ according to Asus exec

Published Nov 28th, 2012 3:05PM EST
Asus CFO Windows 8

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Microsoft (MSFT) may have sold an impressive 40 million Windows 8 licenses so far, but that doesn’t mean OEMs are seeing the same strong demand for new computers and tablets. The Wall Street Journal reports that Asus CFO David Chang is less than pleased with how Windows 8 devices have sold so far and says that overall “demand for Windows 8 is not that good right now.” This doesn’t mean that Windows 8 is doomed, however: Daiwa analyst Christine Wang tells the Journal that she expected early demand for Windows 8 to be sluggish since early component costs have resulted in higher-than-optimal prices. Once OEMs get these costs under control in 2013, she says, demand for Windows 8 machines should ramp up.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.