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T-Mobile doesn’t want the iPhone if it means taking a huge financial hit like Sprint did

Published Nov 20th, 2012 9:55AM EST
T-Mobile COO Keynote

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Like the Meineke ads of old, T-Mobile is not going to pay a lot for this iPhone. FierceWireless reports that T-Mobile COO Jim Alling told Morgan Stanley’s Technology, Media & Telecoms Conference this week that his company will only start selling the iPhone for use on its network if the price is right.

“Make no mistake about it: We would love to carry the iPhone,” he said. “However, we want the economies to be right for us.”

T-Mobile’s decision to hold firm on the iPhone stands in contrast to rival Sprint (S), which signed a $15.5 billion deal for the ability to sell Apple (AAPL) smartphones in 2011. Even so, Alling acknowledged that not having the iPhone has become a liability for T-Mobile and said that “we recognize that it has been a point of churn for us.”

T-Mobile is the only nationwide carrier in the United States that doesn’t offer the iPhone.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.