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Amazon Prime gets $7.99 monthly subscription option to take on Netflix, Hulu+

Published Nov 6th, 2012 7:40AM EST
Amazon Prime Monthly Subscription

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Amazon’s (AMZN) Prime service has been a huge draw for the retailer, and it looks as though it will soon announce a new subscription model to take on the likes of Netflix (NFLX) and Hulu+. Previously priced at $79 per year, Hacking Netflix reports that Amazon will be moving to a monthly subscription plan that allows customers to pay $7.99 each month for Amazon Prime service, which affords free two-day express shipping on all eligible items, free movie and TV show streaming from Amazon’s Prime library, free Kindle book borrowing and other perks. While paying $7.99 each month ups the annual cost of Prime service to $95.88, customers who pay for 12 months of service up front will reportedly receive a 20% discount, dropping the annual cost to $76.70 — less than a year of Prime service at the old yearly rate. The monthly subscription option had been removed from Amazon’s website at the time of this writing.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.