Google (GOOG) in May of this year announced a new “try before you buy” period that Android developers could utilize for subscription content in Play Store apps. Although the option was announced nearly five months ago, it wasn’t until recently that developers could integrate it into their apps. Within the Developer Console there is now an option to set a “Free Trial Period” that will let users access subscription content before billing goes into effect. The trial must be seven days or longer and does not require developers to modify or even update their existing APK files. At the conclusion of the trial period Google Play will automatically bill the credit card that the user provided, unless they cancel their subscription before the trial ends. Users have had access for quite some time to a 15-minute refund window when purchasing any application from Google Play.

[Via The Next Web]