Google (GOOG) on Monday announced an update to its Google TV platform that will allow users to finally be able to buy and rent movies, music and TV shows from the Play Store. In addition to content already purchased from other devices being automatically available on Google TV, Google Play titles will now be available through the built-in TV & Movies app, alongside Netflix (NFLX) and Amazon’s (AMZN) offerings. Users will still be unable to begin a show on one device and resume it on another, however. The latest update will be rolling out to Google TV devices over the next few weeks and will include various Google Play features that can be utilized by developers such as auto-updates, subscription billing and smart app updates.