Despite a solid launch, the PS Vita handheld has failed to become the hit that Sony (SNE) was expecting. Saddled with a $250 price tag and games that cost as much as $40 to $50, consumers have questioned what value a dedicated gaming portable has in a world where tablets offer quality games for $10 or less. In an interview with CVG, Sony’s VP and MD for PlayStation UK Fergal Gara said that “it’s not out of the question” that the company might sell the PS Vita and PlayStation 3 together in one bundle. In other words, two consoles in one box. Any takers?

“We put together packages for retail, and there’s no reason why we shouldn’t create a ‘Vita plus PS3’ bundle, which could feature games that use cross-play, as well as include a PlayStation Plus subscription that both devices could use,” said Gara. “Is a dual-console bundle box a perfect solution to that? I’m not sure, but I think there’s scope to have deals where people buy both the Vita and PS3, along with cross-play games and get a discount.”

Gara repeatedly mentioned cross-play games. Cross-play is Sony’s implementation of cross-platform gameplay. Players on a PS Vita can play against PlayStation 3 players and vice versa. Such a feature has been impossible before because gaming handhelds have never been as powerful as home consoles. The PS Vita is essentially a portable PlayStation 3 thanks to its full array of buttons and dual-analog sticks.

As the Wii U launch approaches, Sony is no doubt looking for different campaigns to strategically steal thunder away from Nintendo’s (NTDOY) touchscreen-equipped Wii U GamePad.

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Raymond Wong is a technology reporter with a passion for cutting-edge gadgets and clean design. He first realized his love for technology when he burned through so many AA batteries on the original Game Boy that scraping battery acid off it became the norm.