Samsung (005930) isn’t even waiting for Apple (AAPL) to launch the iPhone 5 before taking aim at the new smartphone in a new run of attack ads. The first such advertisement appeared in newspapers on Sunday, comparing a sampling of iPhone 5 specs to a significantly larger list of Galaxy S III features. Under the heading “It doesn’t take a genius,” Samsung’s aim is to communicate that its flagship Android smartphone outclasses the iPhone 5 in a number of key areas including display size and quality, RAM, available storage and battery life. Apple’s iPhone 5 launches this coming Friday at 8:00 a.m. local time and the Samsung Galaxy S III went on sale in the U.S. in early July. Samsung’s full ad can be seen below.

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.