Reports dating back more than a year have suggested that Apple (AAPL) is working on a streaming music offering similar to the services provided by Pandora (P) or Spotify, and chatter resurfaced late Thursday. The Wall Street Journal cited multiple unnamed sources in claiming that Apple is currently holding talks with music labels to offer such a service. Earlier reports suggested the service would be tied to iTunes, and the Journal notes that it would be available across Apple’s range of computers and mobile devices, and possibly also on Windows PCs. A recent Nielsen survey found that more adults use Pandora to listen to music than iTunes.

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.