Sony (SNE) on Wednesday unveiled a massive 84-inch Bravia TV with 4K resolution, known as the XBR-84X900, during its press conference at the IFA trade show in Berlin. Sony CEO Kazuo Hirai announced the TV and revealed that it is capable of up-scaling lower-resolution content to 4K. BGR exclusively reported details about the TV last week, which will cost approximately $25,000 when it launches, along with details about the company’s next-generation PlayStation 4 game console that will also support 4K resolution. Sony’s 84-inch Bravia TV is expected to be released in time for the holidays this year.

Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.