Facebook (FB) and privacy concerns seem to go hand in hand. Sure, the company has had its fair share of snafus, but the fact that its user base continues to grow at an amazing pace suggests that people might finally be coming around to trust the now-public social networking giant with their data. According to the results of a recent survey from Harris Interactive, however, that’s not the case.

Harris’s survey, as noted by The Washington Post, found that only 33% of Internet users are comfortable with Facebook’s using their personal data to serve targeted advertisements. 41% said they trust advertising giant Google (GOOG) with their data to serve them personalized ads, and 66% said the same about Amazon (AMZN).

Marketing firm Placecast conducted the survey on behalf of Harris, and it polled 2,262 people in the United States. Interestingly, local grocery stores were found to be the most trusted retailers among respondents — 81% of those polled said they were comfortable with supermarkets using their shopping habits to issue targeted coupons.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.