Amazon isn’t taking Google’s Nexus 7 challenge lying down. Per UnwiredView, the China Times is reporting that Amazon has ordered 2 million new Kindle Fire units for possible release on August 7. Amazon is only ordering 7-inch versions of its Android-based tablet for the time being, with 8.9-inch and 10-inch versions of the device launching at a later time according to the report. The release of Google’s own Nexus 7 tablet has put some added pressure on Android tablet OEMs, especially since it has matched the $200 price benchmark that Amazon established with the original Kindle Fire.

[Via UnwiredView]


Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.