Ultrabook Pricing Enterprise Adoption

Early ultrabook adoption has not lived up to vendors’ expectation according to numerous accounts. Spurred by the popularity of Apple’s MacBook Air, these new ultra-thin notebook PCs offer ample performance despite their sleek, slimmed-down cases. High prices are often cited by industry watchers as the root cause behind slow ultrabook sales, however, and it looks like this is indeed the case in the enterprise market, according to TechRepublic. The site asked 12 CIOs if they planned to roll out ultrabook models at their respective organizations — 11 said no. High prices were repeatedly cited as a cause for the negative responses, and according to a recent report, ultrabook pricing is likely to remain high until next year.