Google on Thursday announced that it will begin allowing select developers to reply to users reviews on its Google Play store. “User reviews on Google Play are great for helping people discover quality apps and give feedback to developers and other potential app users,” Trevor Johns wrote on Google’s developers blog. “But what about when developers want to give feedback to their users? Sometimes a user just needs a helping hand, or perhaps a new feature has been added and the developer wants to share the good news.” The feature will be available today, initially to those with a “Top Developer badge,” and based off feedback, the feature may be offered to additional developers in the future. “Conversations are meant to be two-sided, and facilitating discussion between developers and users will ultimately yield better apps, to the benefit of everyone,” Johns wrote.