Microsoft and its partners have seemingly set some very lofty goals for Windows 8. Citing multiple anonymous sources at various unnamed Taiwan-based original device manufacturers, DigiTimes on Wednesday reported that Windows and Intel want top-tier vendor partners to launch an all-out assault on Apple’s iPad. The iPad’s share of the tablet market currently sits at 70% according to the report, but Microsoft and Intel want to push that figure down to 50% by the middle of next year. If earlier reports pan out, devices powered by the Windows 8 platform will begin rolling out early in the fourth quarter this year, and that gives Microsoft and its partners roughly three quarters to steal 20% of Apple’s market share. DigiTimes states that there will be 32 Windows 8 tablets available from various vendors by the end of the year.


Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.