Sony is aiming to launch its next-generation PlayStation video game console ahead of rival Microsoft, a recent report claims. Microsoft’s next Xbox console — which could be an ARM-based “Xbox lite” that will launch ahead of a true Xbox 360 successor that will be released some time later — is widely expected to hit store shelves for the holidays in 2013. According to an unnamed source speaking with VG247, Sony plans to launch its PlayStation 4 console before Microsoft’s next Xbox makes a splash. “Sony are completely in the belief that they have the jump on Microsoft this time,” the source reportedly said. The anonymous source continued, “Top line publishers already know about it. Developers working with publishers – like Ubisoft, for example – already know what’s going on. They’re already working on it.” Both Sony and Microsoft are expected to unveil their next-generation consoles during the annual E3 gaming conference next year.

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.