Netflix on Wednesday announced that users can now sign up for the service directly through Apple TV, and pay for it with their iTunes account. The company also announced that it will be offering 1080p HD streaming to Apple’s new set-top box. Apple unveiled its new Apple TV unit during the company’s press conference in San Francisco. Along with 1080p support, the new set-top box features a brand new user interface with support for Genius recommendations, Photo Stream and iTunes Match. Netflix’s new sign up and payment features will be available to customers in the United States, Canada, Latin America, the United Kingdom and Ireland.