HTC has fallen from Android grace due to heavy competition from Motorola and Samsung, and the Taiwanese company promised to change by soon offering devices with thinner form factors and better battery life. Now, HTC and Jimmy Iovine of Beats Audio are rumored to be developing a streaming music service exclusively for HTC phones and tablets, according to GigaOM. The music service could launch at this month’s Mobile World Congress in Barcelona and it may help make HTC devices more appealing to consumers. The company is still working on pricing plans, however, and other details for the new service. BGR exclusively reported this past November that HTC will unveil the Ville at MWC along side the company’s quad-core flagship HTC Endeavor.