Following Samsung’s recent run of television advertisements depicting iPhone users as mindless hipster sheep, the company’s ad firm is back with another spot that again takes aim at Apple fans. The new ad shows iPhone 4 owners camped outside an Apple Store waiting for the latest iPhone model to finally go on sale. As people in line watch the first iPhone 4S unboxing video from London, they’re disappointed to learn that the phone “looks like last year’s phone.” Then when a Galaxy S II user comes by to bring his roommate a charger, two iPhone users admire the voice-guided navigation the man used to find his way to the Apple Store. When they find out that the navigation service is free on the Galaxy S II and not part of a paid app, they apparently get “Samsunged.” The full ad can be viewed after the break.

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.