Netflix, compelled by the increasing number of Android tablets now flooding the market, announced a brand new user interface for tablets on Tuesday. The company explained that the revamped UI now displays twice as many movie and TV titles, with larger cover art, and that users can easily swipe through titles to find additional content. The changes are all welcome, since we found the old UI was a bit sluggish while searching for something to watch. “In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” Netflix chief product officer Neil Hunt said, noting the company wanted to introduce the redesigned UI in time for the expected influx of new users from the Amazon Kindle Fire and Barnes & Noble’s Nook Tablet. The update is free and is available in the Android Market now. Netflix said the update will be available for iPad users “in a few weeks.” The full press release follows after the break.
Netflix Unveils New Experience on Android Tablets
New Tablet Interface Improves Discovery of TV Shows and Movies
LOS GATOS, Calif., Nov. 15, 2011 /PRNewswire/ — Coinciding with the first shipments of the Amazon Kindle Fire and Barnes & Noble NOOK Tablet™, Netflix, Inc. (NASDAQ:NFLX) today unveiled a new interface for Android-powered tablets that makes browsing and instantly watching unlimited TV shows and movies streaming from Netflix better than ever.
The redesigned Netflix experience is much more immersive and provides more focus on the growing Netflix catalog by displaying twice as many titles than the previous interface. In addition, through optimization for touch-enabled tablets, Netflix members can swipe through multiple rows of titles with larger artwork. As a result, it is now much easier to discover and instantly watch movies and TV shows on Android tablets.
“In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” said Neil Hunt, chief product officer at Netflix. “We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.”
Netflix members can enjoy Netflix on their tablets by installing the latest version of the Netflix app, available as a free download in the Android Market™ and respective application download stores for other Android-powered tablets such as the Kindle Fire and NOOK Tablet. The new tablet experience should be available for members with iPads in a few weeks.
Netflix offers convenience and value with a broad selection of Hollywood, international and local movies and TV series. Netflix has revolutionized entertainment by giving people a choice to enjoy what they want to watch, when they want to watch it, and for a low monthly price over a wide-range of Internet-connected devices.
More details on the devices that support Netflix are available at: http://www.netflix.com/NetflixReadyDevices